Freemercialism with a Spudger?

Let’s start this post off with a simple question. You do know what a spudger is don’t you? What you don’t and more importantly you don’t know how you could use one to take apart an iPad. Well you’ve come to  imagethe wrong place to find out what and how. You can find the right place to do that at iFixit who are the self named ‘free repair manual that you can edit’ but actually are like a parts catalogue that shows you what you can do with technology and then gives you a link to buy the widgets that you need to do said task from their online shop. In this particular case, pun intended, they showed how to take apart an iPad using the implement in question, exhibit A one spudger.

This is a classic case of cross-subsidy of one product with another, the giving of a free guide encourages you to buy a new (you don’t already have one do you?) tool in order to perform the task. It’s one of many image ways that companies are able to provide free software that for many users have absolutely no cost. Slightly different from completely free where there is no commercial gain by the supplier at all, these economic models have been growing on the web more and more since it started but was not begun there. The 2008 Wired article “Free! Why $0.00 is the future of business” gives an excellent overview about where free comes from and why it’s becoming increasingly important. In an almost prophetic manner, that article and the accompanying book “Free: The Future at a Radical Price”, expound on the nature of how you can seemingly get something for nothing, how people now expect it especially with software and services on the web and how as commercial companies you have to develop business models to embrace and/or compete with it. image In the post bank bust world, with central and local government agencies, especially in the UK, having limited capital resource on which to blow on massive IT projects, free might not become part of the solution, it might become the only solution.

The book is itself free online and can be obtained here. It’s interesting to see how that the unabridged audio book is actually free also, but the abridged version costs money. Obviously anyone can read the book verbatim onto tape (old school) but the work it takes to create a meaningful abridged version contains value and is therefore costs money. Value that is in terms of the time is has taken to edit the book down and also the value it has to the attention challenged time poor iPod carrying commuter who can’t concentrate for six hours on anything. This is the same for the dead tree version also; the payback for being able to fall asleep with your new paper book in the bath is the cost of the pulping, printing and possibly delivery.

Free OS Data, finding a freemercial model.

In the GIS Industry in the UK, whilst there is a plethora of good software that is available for nothing (see here) it has always been the cost of data that has been one of the main talking points around the imageindustry. The recent freeing of some of the data from the Ordnance survey, I know this makes it sound  like some sort of mystical quest that is because in some ways it has been, has now provided a good deal of authoritative spatial data for base maps, base geographies as well as gazetteers. Now that this data is ‘free’ it’s going to be interesting to see how people will try and add value to the datasets to realise value in the market place.

One of the main reasons behind freeing the data up was to encourage the use of geographic information within the general commercial landscape outside the Universities, Utilities and Governmental organisations that have been it’s natural home. How people will get access to this information is the next challenge, many of the business models outlined in Chris Anderson’s book will be applied to the delivery and usage of this data. Some will succeed and some will fail, but it will be interesting to see how many people outside the traditional geo-markets will be able to get access to this data and how they will imageinteract with it for nothing using widely available tools, which themselves are free.

Who Pays?

Also it will be interesting to see how businesses can afford to cross subsidise this access, how they will be able to create money out of such offerings. in the past just the value add of supplying the data used to be enough to justify a fee, in today’s market, that might no longer be enough for many people, or at least some access should be available for nothing. One thing is for certain, in the current cash strapped world, there might not be many alternatives many people will want, or can afford, to start with.

May 3rd, 2010 | Filed under Commercial, Web
Tags: , ,

Discussing Cricket with an Alaskan

Whilst this post might have more to do with a game played with leather and willow to a guy who lives in a part of the world that could only accommodate ice cricket for most of the year, well to be honest the UK isn’t much better for cricketing weather either but that’s beside the point, it’s actually about this years ESRI’s Developers Summit which I was lucky enough to attend this year in Palm Springs.

To ArcGIS 10 and beyond!

image The 2010 #DevSummit was a cornucopia of new technologies and online systems rolling out towards the release of ArcGIS 10. Even though I work for a distributor there was still lots of new stuff to see especially around the online world through use of Amazon for hosted ArcGIS Server (pricing to be confirmed), you can see an overview imagefrom the Business Partners Conference here and the development of the aforementioned arcgis.com (currently not accessible, but will be real soon and has the new ArcGIS Explorer Online) which you can see two videos of here (BPC) and here (DS).

The iPhone SDK got quite a lot of slide-time in both the plenary here as well as a number of sessions. I wanted to make time to have a look, I have an iPhone but no Mac, but there were so many other interesting sessions that I never had a chance, although I can now catch up online.

Online all the time.

Due to the nature of today’s internet the videos of the developers summit were online before my flight had dropped me back at Heathrow. So you too can follow mostly the same schedule that I followed, minus the face to face discussions with Development leads, Service Leads, Product Managers and other Distributors that make conferences like these invaluable and allow you to plan your development strategies for months to come. Some of the sessions I say were as follows.

  • The plenary : lots of videos here. Digs into all the different areas of the upcoming product.
  • Using the ArcGIS Server REST API’s : I can’t get enough about the REST API, the variety of new geometry functions provided
  • An Overview of the ArcGIS API for Microsoft Silverlight/WPF : I’ve been doing lots of Silverlight development recently and whilst many of the cool kids went to the Flex sessions, I checked that I wasn’t doing anything insane by going to some of the Silverlight ones.
  • Python Scripting for Map Automation in ArcGIS 10 : I like the way you can analyze map documents using arcpy! In fact I like most of the stuff you can do with arcpy, now if only someone would write me an avenue wrapper for it and I’d be good.
  • Advanced Map Caching Topics : Lot’s of tips about how to create efficient caches, how caches will change in ArcGIS 10 and the new mixed mode image format, watch and cache.

Unfortunately some of the interesting ones aren’t up there yet, especially the one from the prototype lab with Augmented reality and Microsoft surface demo’s which looked quite slick (and had one of the biggest overhead camera’s I had ever seen), David Chappell’s keynote going through Cloud Platforms (a must watch if you haven’t heard him go through this before) and finally there was another Silverlight session where they showed Windows Phone 7 integration with the Silverlight API. If I see them post them online I’ll update the list above.

So what’s with the title?image

Anyway the title of this piece is all about the benefits about attending a conference far away from home, the opportunity to talk to people face to face about technology, something that is not possible when your watching the talks over the internet. In this case, we were out for dinner one night, when a colleague turns up with some poor unsuspecting fellow he’s imagemet at the conference (@jdoneill from Girdwood, AK), as is the way with conversations with me the subject turned on to cricket and then the floodgates opened.

Although we never did discuss the merits of leg theory I did try and cover all the other aspects of the game, he even managed to seem interested for most of the conversation as well, he was a baseball fan so the compare / contrast, mutual appreciation of each others stat laden sport ensued. If you ever want to image read such a comparison from an English point of view then I’ll point you to this book.

As an aside we won’t mention about the guy he turned up with the next night. Remember, what happened in Palm Springs, stays in Palm Sp
rings, well apart from the technical information that is.

Mar 28th, 2010 | Filed under ArcGIS, Conferences, ESRI, Silverlight
Tags: