It seems strange in this day and age that there is a still a need to ‘stake a claim’ for a piece of digital landscape. We have often be warned about identity theft but it’s often just other people with the same identity (i.e. name) as you that you need to defend against theft of your name or infact the name you might want with a new service. I have no interest in being email@example.com or www.facebook.com/mattatoon/ and fortunately I’ve been using the internet longer than most other ‘Matt Toons’ which means I’ve got many of the important sites in the bag so to speak.
Mr Toon I presume?
But it was interesting the other day to get an email from another Mr Toon, from Canada who had ordered some online goods but unfortunately had seemed to use my username as the email registration. Now this could have been more serious, but the guy was upfront in emailing me so the transaction seemed to be above board. Luckily my name isn’t so common as to have a legion of people trying for the same ‘nick’ so to speak, but I can imagine that Mr David Jones (internet number 1) isn’t so lucky and this cross pollination of emails could become annoying.
Now it might not seem a big deal in the world about whether your name is correct or that you have to have a few numbers after it if you want that particular tag (I could always be mtoon, or m.toon or matt.toon or another combination which I actually use) but actually when you spend a lot of time sharing information in a professional manner such as with sites such as LinkedIn then having a proper , even spending time in more social arenas such as Twitter, Facebook or online games such as World of Warcraft, then the amount of time you might invest in creating an online persona might be guided by the initial name that you are able to obtain.
The choice of name for a web site can be important too, the amount of dead or dormant websites with really cools names that have holding pages or are owned by a ‘holding company’ means that increasingly the choice of a good site title (especially in the .com domain) can be increasing difficult. The right name can associate people with the ‘brand’ of a site or the give people an instant understanding of the message that your trying to convey (I don’t think a site such as www.mymapspeedsucks.com is really setting up the right aspirations, although if you want it, you can buy it off me for a small fee).
Claim your site
Back to the more technical stuff next time.